I promised I would post an example of FB Live, but about 30 seconds into it I lost connectivity. But this is also a good lesson.Many people would love to work from the road. But it has its challenges! For example, this is the only campground within 10 miles of where we have been working for the past few weeks. But we have no cell service and share a wifi connection with the other campers. As the Park fills up, the bandwidth goes down. Anyway, this video is an example of four ways you can use FB Live. First, it shows a day in the life of our business. No two days are the same. Second, it shows behind the scenes of Wayne Sturm our Google Maps Expert and virtual tour photographer. Third it shows a short interview, and fourth it demonstrates how you can share tips with your audience. The next video I have planned is to interview an expert I met at a Daven MIchaels event about three weeks ago. She lives near Grand Junction, our old stomping grounds, which is on our way to Denver (I have a training there on the 2nd). You will not want to miss that one!
Posted by Inbound Train on Friday, February 24, 2017
We have kicked off our 2017 season of Google-izing towns! We are in Springdale, Utah, which is the gateway community of Zion National Park. Just beautiful. And full of smart business owners! They are embracing the Google-ization of their town before their big season begins!
What does it mean to Google-ize a town? Well, first, we talk one to one to the local businesses and make sure their Google listing is verified and optimized. We also have a lab where they can come to us, or an online version with tutorial. Then, next week, we have our very popular 3-hour workshop for businesses called “Is Your Business Google-ized.” There we pull back the curtain to the big picture of online marketing. And lastly, Wayne is a Google Street View Photographer, so he offers 360 degree virtual tour shoots to businesses, which go on their Google Search and Google Map results.
By the time we are done, our goal is to have at least 50 businesses Google-ized!
If you want to get your business verified and optimized on Google, here is a link to the free online version of our class. http://bit.ly/ONLINEgybo
This is a true statement. Google does not create content. Did you ever stop to think about that? We all know that content is king, but I bet you only looked at it on the marketing side. Google relies on all of us content experts to provide quality content so people doing searches will find the answers they are looking for. It is why Google is in business.
With this added responsibility many small business owners can feel a bit overwhelmed. Or they just don’t know what to write about. Or maybe they are thinking, “Who cares about what I know.”
What should I write about?
Let’s examine the big question – what to write about. The first thing to remember is that you are the expert. You know more about your industry than anyone out there that is not in your industry. (more…)
You all know that it is less expensive and time consuming to keep a customer versus finding new ones. But do you actually take action? During our Geek Meet today we discussed ways to keep our customers happy with appreciation marketing.
Here is a list of strategies you can integrate into your appreciation marketing plan. Find as many as you can that will appeal to your ideal customer/client.
1. Send Thank You cards and Nice To Meet you cards.
We use Send Out Cards for this and it makes such a big impact! Often, when we return to the clients office, the card is sitting on the desk like a picture of the kids. Check it out and think of 10 of your most recent clients or customers who could use a little extra love.
People remember how you make them feel!
2. Loyalty Programs for retail stores
Before the Geek Meet we were working on the PowerPoint and wanted an example of loyalty cards for the screen. Wow were we amazed at how many we are members of, and how effective they were. From the ice cream shop punch card, to the Theater points card, and my favorite clothing store rewards program (which also texts me on occasion), we are loyal to many local businesses!
What type of loyalty program could you offer?
3. Referral Programs build a sales team without payroll
If you have ever been in a networking group you know that referral programs offer you the opportunity to get your message out without hiring more sales people. We partner with other web companies (yes, the competition) to offer our Google photography services because they do not have that offering. And we give them a 10 – 20% referral (appreciation) fee.
What other companies can you leverage to expand your reach?
4. Over 90% of text messages are opened
You have seen this on restaurant tables, “Text the word Pizza to 12345” to get special deals. This is a fantastic way to get busy almost instantly when you are in the midst of a dry spell. People opt-in to receive your offers, and they can easily opt-out as well if you interrupt too often.
What could you offer your customers or clients via text that has a time limit?
5. Feel Special in a Group
Facebook and Google+ are just two social networks that have options to join special groups. Oh, yeah, LinkedIn does too. This allows like minded people to connect and share information in a safe space. Plus the members can feel special that they were invited.
What group could you create to make your customers or clients feel special?
6. Keep them informed with newsletters
We are all familiar with top of mind awareness. Newsletters are a good way to do this and provide value to your customers and clients. Create a collection of information that will make those that opt in look forward to reading it. And its still OK to mail paper versions if your audience prefers it that way.
What are 4 or 5 categories of information you could put into a newsletter?
Full recording of the Geek Meet
This month we had a couple of Google announcements to share, spent some time on sharing social media best practices and an automation tool to help you get things done!
Two versions are available here. The first is a Slideshare, which you can click on and go to our
Slideshare page on LinkedIn with notes. The second is a video recording of the webinar that is also in our Youtube channel.
Why am I telling you this? Because it is an example of how you can share one piece of content. Here is what we did with this event: (more…)
Meet Molly, my grand-dog. I love spending time with her when I visit my girls. During my last visit I was left alone for a while and spent a little time sitting on the porch writing in my journal on a beautiful spring day. Molly also took advantage and popped out from the doggy door to join me. (more…)
I know, I hear you saying, “Meta what?” It really is not as technical as it sounds. Plus, learning the vocabulary of web marketing will help you be successful, just like with any new job.
Simply put, the meta description is a concise explanation of what your web page is about. They show up in the search engine results and are mainly for the human, not the search engine robot. It is meant to grab the individuals attention so they click onto the page.
Here are some tips to consider before we give you the 10 minute task
- The optimal length of the description is between 150 – 160 characters. This is not words, but actual characters, including spaces. Otherwise it gets cut off (truncated).
- Include the main key words in the content to improve your click through rate. It is what drew the person to the result in the first place, so help them make the decision to click to your page.
- Each page needs a unique description. Just like we discussed on the Title tag article, each page needs its own set of keywords or phrases, as well as descriptions, that describe what the page is about.
- Only use alpha-numeric characters. Google will cut off your description if you use quotes for example.
Here is what the code looks like
<meta name="description" content="This is an example of a meta description. This will often show up in search results.">
Now for the task to review your Meta Descriptions
It is time to learn a little lesson that will help you in many things along the way. You are going to open the Page Source on your browser. This is a page that shows the code behind your website. We use it to easily see if the SEO components are in there correctly.
Open your website to the home page. You should have already fixed the Title tags to include your key words for that page.
Now you will look at the code of the page. Each browser is a bit different. Here are instructions for Firefox and Chrome.
Firefox Browser:Open the menu, select Developer, then select Page Source.
Chrome Browser: Select the drop down, then more tools, then Developer Tools.
Once you click the Developer Tools you will see an arrow that says “head” in the code. This should be visible when you open the page.
Click the arrow to show the contents. In there you will see the Title Tag you worked on previously, and the Meta-description. This is where you will see what the description is, or if you have one at all.
You can not edit the code here. You are just checking to see if you have a description written on your page.
- At the top of the page source code, you will see <head>. To simplify, this is the beginning of your website. In the next few lines you should find <meta name=”description”
- After the “description” there should be content=”text here”. The text here is where your description should be.
- Review your descriptions on at least your top five pages. Are they all unique? Do they have the keywords in them? Are they compelling?
- Make a list of things that need changed. We are not fixing them in this 10 minute exercise. Give the list to your web person, or put onto your to do list.
Sometimes I am like a fluttering butterfly when it comes to working on my marketing campaigns, going from spot to spot with no real direction. Feels more like I am putting out fires than working from a plan. Or maybe it is just my OCD coming out. But out of this chaos came an idea this morning and now all things are calm again. I thought I would share some of those thoughts with you. (more…)
What will make the special people on your gift list feel great – a hand crafted gift made by a local artist, tickets to float the river this summer, or a widget from the big box store? Buying local has many advantages that will make us all feel great! (more…)
When you learned about social media you probably started asking yourself, “Which social channel is right for my business? Facebook, Twitter, LinkedIn, Pinterest or something esle?”
It seems like everyone jumped on Facebook without knowing why and with no plan. How has that worked out for you? (more…)