I attended a Google-ize Your Business class hosted by Sandi and Wayne through our local TSBDC and the class helped me so much in preparing my businesses Google presence. Sandi and Wayne are exceedingly knowledgeable in their field and clearly and easily share that with others. If you have a small business and want to take your marketing to the next level I highly recommend the services of Inbound Train as the first step on our social media journey!
I took the Google-ize Your Business workshop with Sandi and Wayne and absolutely LOVED it. The workshop was fast-paced and jam-packed with information that you can use. Sandi and Wayne were outstanding in presenting the information. The attendee sitting next to me was attending it for the second time because there was SO much information given. I’ve recommended it to a friend who is a small business owner and plan to attend with her as well so I can go over the information again. Well worth your time!
The 3-hour workshop was packed with useful information, great examples, and real-life applications on how to make my business and website more google-friendly. It’s easy to tell that Sandi and Wayne are passionate about helping out local businesses leverage their web presence.
“cre·a·tiv·i·ty (noun) – the quality of being creative. The ability to use the
imagination to develop new and original ideas or things, especially in an artistic context.”
We are all born with creativity. Everything man-made that you see, smell, hear, and touch was once a thought in someone’s head. It was created. I am sure you have heard that before. But you may also hear voices telling you that you don’t have a creative bone in your body. Nonsense!
Every day that you get out of bed and head off to work, you are creating things. It could be knowledge, a product or service, or a conversation to educate employees or customers. Everything we do comes from thought – A single idea that is a blend of our own experiences and knowledge gained from outside sources. (more…)
Travelling around the US, as much as we have been, you learn to notice signals that determine the culture of a community, or if there is actually a community at all. When small main street businesses are boarded up and have layers of dust collecting on park benches, among unattended gardens, it signals that something is missing.
There are varying stages of such towns. Some you can see being revitalized. New restaurants opening, homegrown businesses filling up closed spaces, and gathering places filled with people chatting over coffee. (more…)
I promised I would post an example of FB Live, but about 30 seconds into it I lost connectivity. But this is also a good lesson.Many people would love to work from the road. But it has its challenges! For example, this is the only campground within 10 miles of where we have been working for the past few weeks. But we have no cell service and share a wifi connection with the other campers. As the Park fills up, the bandwidth goes down. Anyway, this video is an example of four ways you can use FB Live. First, it shows a day in the life of our business. No two days are the same. Second, it shows behind the scenes of Wayne Sturm our Google Maps Expert and virtual tour photographer. Third it shows a short interview, and fourth it demonstrates how you can share tips with your audience. The next video I have planned is to interview an expert I met at a Daven MIchaels event about three weeks ago. She lives near Grand Junction, our old stomping grounds, which is on our way to Denver (I have a training there on the 2nd). You will not want to miss that one!
Posted by Inbound Train on Friday, February 24, 2017
We have kicked off our 2017 season of Google-izing towns! We are in Springdale, Utah, which is the gateway community of Zion National Park. Just beautiful. And full of smart business owners! They are embracing the Google-ization of their town before their big season begins!
What does it mean to Google-ize a town? Well, first, we talk one to one to the local businesses and make sure their Google listing is verified and optimized. We also have a lab where they can come to us, or an online version with tutorial. Then, next week, we have our very popular 3-hour workshop for businesses called “Is Your Business Google-ized.” There we pull back the curtain to the big picture of online marketing. And lastly, Wayne is a Google Street View Photographer, so he offers 360 degree virtual tour shoots to businesses, which go on their Google Search and Google Map results.
By the time we are done, our goal is to have at least 50 businesses Google-ized!
If you want to get your business verified and optimized on Google, here is a link to the free online version of our class. http://bit.ly/ONLINEgybo
This is a true statement. Google does not create content. Did you ever stop to think about that? We all know that content is king, but I bet you only looked at it on the marketing side. Google relies on all of us content experts to provide quality content so people doing searches will find the answers they are looking for. It is why Google is in business.
With this added responsibility many small business owners can feel a bit overwhelmed. Or they just don’t know what to write about. Or maybe they are thinking, “Who cares about what I know.”
What should I write about?
Let’s examine the big question – what to write about. The first thing to remember is that you are the expert. You know more about your industry than anyone out there that is not in your industry. (more…)
You all know that it is less expensive and time consuming to keep a customer versus finding new ones. But do you actually take action? During our Geek Meet today we discussed ways to keep our customers happy with appreciation marketing.
Here is a list of strategies you can integrate into your appreciation marketing plan. Find as many as you can that will appeal to your ideal customer/client.
1. Send Thank You cards and Nice To Meet you cards.
We use Send Out Cards for this and it makes such a big impact! Often, when we return to the clients office, the card is sitting on the desk like a picture of the kids. Check it out and think of 10 of your most recent clients or customers who could use a little extra love.
People remember how you make them feel!
2. Loyalty Programs for retail stores
Before the Geek Meet we were working on the PowerPoint and wanted an example of loyalty cards for the screen. Wow were we amazed at how many we are members of, and how effective they were. From the ice cream shop punch card, to the Theater points card, and my favorite clothing store rewards program (which also texts me on occasion), we are loyal to many local businesses!
What type of loyalty program could you offer?
3. Referral Programs build a sales team without payroll
If you have ever been in a networking group you know that referral programs offer you the opportunity to get your message out without hiring more sales people. We partner with other web companies (yes, the competition) to offer our Google photography services because they do not have that offering. And we give them a 10 – 20% referral (appreciation) fee.
What other companies can you leverage to expand your reach?
4. Over 90% of text messages are opened
You have seen this on restaurant tables, “Text the word Pizza to 12345” to get special deals. This is a fantastic way to get busy almost instantly when you are in the midst of a dry spell. People opt-in to receive your offers, and they can easily opt-out as well if you interrupt too often.
What could you offer your customers or clients via text that has a time limit?
5. Feel Special in a Group
Facebook and Google+ are just two social networks that have options to join special groups. Oh, yeah, LinkedIn does too. This allows like minded people to connect and share information in a safe space. Plus the members can feel special that they were invited.
What group could you create to make your customers or clients feel special?
6. Keep them informed with newsletters
We are all familiar with top of mind awareness. Newsletters are a good way to do this and provide value to your customers and clients. Create a collection of information that will make those that opt in look forward to reading it. And its still OK to mail paper versions if your audience prefers it that way.
What are 4 or 5 categories of information you could put into a newsletter?
Full recording of the Geek Meet
This month we had a couple of Google announcements to share, spent some time on sharing social media best practices and an automation tool to help you get things done!
Two versions are available here. The first is a Slideshare, which you can click on and go to our
Slideshare page on LinkedIn with notes. The second is a video recording of the webinar that is also in our Youtube channel.
Why am I telling you this? Because it is an example of how you can share one piece of content. Here is what we did with this event: (more…)