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Congratulations to Sandi Sturm for receiving her third Inbound Marketing Certification from Hubspot. We asked Sandi why Hubspot and she replied,
“Because Hubspot is an authority on Inbound. In fact, I think they may have had something to do with creating the term. And they also put it into practice to grow into a thought leader in the industry and helped hundreds of other businesses grow using inbound marketing methodologies.”

Inbound methodology keeps the customer at the center, instead of the marketer as in traditional methods. Buyers have changed. They are looking online for education, products and services and pay less and less attention to advertising that is shouting at us from multiple channels.
“Inbound methodology attracts your ideal customers or clients using content you create. They are taken on a journey where they once were strangers but become visitors to our content, leads who show interest in what we have to offer, customers, and eventually promoters of our business,” says Sandi, “and we have the opportunity to delight them all along the journey.”
One of the best parts is that you get to identify your ideal customer or client – those that you want to work with. Remember the 80/20 rule? 20% of your customers or clients bring you 80% of your revenue. So why not identify more of those in the 20% group?
Inbound practices include:
  • Use buyer personas
  • Use the buyer’s journey
  • Create remarkable content
  • Leverage your content
Want to learn more? Start with one of our free live or online classes. Learn more >>