Getting attention requires some carefully chosen keywords. Those are the words and phrases that people are typing into the search bar of search engines like Google. You will need these keywords to place in your Title Tags, Descriptions, and on the pages of your website and blog.
So do you think it is important that you choose them wisely? They are not words you think people are using. There are ways to find out what people are actually using in searches, how often, and how much competition you have for those words/phrases. That is what you will be doing today. Plus learning a great tool, SEO Book.
There are a few keyword tools out there, but I wanted to give you some instructions on at least one of them. SEO Book seems to make it easy. And we need easy to do this in 5 minutes!
Let’s explore the tool
I went to the SEO Book website and entered the keyword tools page. Type your main keyword term for your business into the box and check the G Trends option.
In the first column are a list of possible keywords I can use for individual pages, or blog articles. Some do not apply at all.
Look at the monthly searches, daily searches and look by search engine. (Side note: this is why we optimize for Google).
You can also see what it would cost in an Adwords campaign in Google. That tells me there is a lot of competition out there. We want to find words or phrases that have a decent amount of searches, and a relative low amount of competition.
This tool will do a lot more, so if you have time, please watch the tutorials. For our purposes today, we are just doing a quick search to find possible keywords for pages and also blog articles.
Your 5 Minute Tasks for Today
- Go to SEO Book website. You should be on the Keyword Tool page.
- What one word, or phrase, best describes your business? Is it auto repair? Estate Jewelry? Carpet Cleaning? Drill down to one specific service or product. Type that into the search box.
- Look at the results. Jot down at least 5 that can be used on webpages or in blog articles. Remember to select those with at least 200 searches per month, with a low CPC. If you don’t get results, try another term.
Keep this list and expand on it when you have time. You might consider asking for help on this one, but there is a lot of information on the topic online.