online marketing strategy workshopsThe goal of your social post is typically to get people to go to your blog post, website, landing pages, etc..  Before pushing out info on social networks/media, make sure your blog has a good title and meta description.  All of your social channels need to be optimized to put your best foot forward.  Keep the end goal in mind!


1. Create Facebook Posts that get people to click. Do this with an eye catching headline, text and your link description. Large images with text above that entices the reader to want to read the whole article.  Large images take up more space on Facebook and grab people’s attention.  Carousel image posts can also be used to link to multiple blogs in one post. Emojis use in the text is helpful to show personality and don’t forget a link in the text to your blog.  Make it easy for them to get to your full article.

2. Work on organic reach.  When your Facebook post is ready to go public, go to Page Insights and look at Posts.  This shows what times and days your fans typically would see your post. Ask people to like and share your post to get more organic or free distribution.

3. Boost your post targeting people who have liked your page in the past and their friends.  Also, target people who have interacted with your page in the past.  Start out with a small budget to test interest in your post.  If you are getting good results, you can extend the boost of your post for 3 to 5 more days.


1.  Your audience should be of quality, not quantity.  Know who your ideal client is and create content designed to attract them.  They will be viewing your profile, so make sure your profile description and photos, including the Background Banner, are aligned with how you wish to appear online.

2.  There are lots of posts on Twitter.  Give value that will keep your audience engaged again and again.  Don’t just retweet articles, write your own, showing your expertise.  Your content should educate. cause interaction and it’s also okay to entertain.  People are looking for someone they can trust.

3.  Join in the discussion with your followers.  Respond to their tweets and join in on Twitter chats.  Stay professional and positive as people will be watching to see how you interact with others so that they will know what to expect when interacting with you.


1.  Make sure your profile is complete, including a customized URL, a great profile photo(up to 36 times more effective than no photo), a background photo of yourself in action in your business, your location as people want to work with a local business, a creative headline and a well thought out summary.  The summary is where the rest of your message can be presented that doesn’t fit the template.

2.  Join Groups that relate to your industry or target audience.  This is a great way to interact and share your expertise.  Group participation and publishing content increases your exposure and helps possible clients learn to trust you.  People will then request to connect and when they do, accept those connections.

3.  Add at least 5 relevant skills.  People you know will endorse you for those skills.  You will receive 33% more messages than those with less.   Also, ask for recommendations, as they are similar to a reference letter.  If you want more recommendations, recommend others on Sunday night.  Those you recommend will see them on Monday morning and just watch the reciprocal recommendations come your way for a great start to your week!


1.  Sign up for a business account so that you can benefit from Rich Pins.  By following the guidelines for Rich Pins, they can be curated by Pinterest and if you lower a price, people who Repinned will receive an email letting them know the price dropped, prompting them to buy.

2.  Quality Pins first and quantity for the sake of consistency.  Some characteristics of a quality pin are well thought out photos. Images without faces are pinned 23% more often, multiple colors and red shades are Repinned 3 times more often, 600px to 736px wide and taller images are more likely to be Repinned. Try pinning from 2 – 4 pm and 8 – 11 pm when your customers are more active.

3.  Keep in mind that you need a blog to send your customers to for more info.  Just as you can invite guest bloggers, you can invite guest Pinners to help drive more traffic and add credibility.


1.  Be consistent!  If you have a weekly podcast, don’t miss a week.  If you need more subject matter, invite a guest as the host and be a guest on other podcasts to build your audience.

2.  Get good equipment and a good location to record.  Sound quality is huge due to today’s sophisticated headsets and speakers.  Also, ask yourself if your topic works well on an audio only format of a podcast or should your subject matter be on video for visual elements.

3.  Give your listeners a place to go to further the discussion such as reaching out to you with email, voicemail or private Facebook groups.  The most important thing about podcasts is to have fun with your community.  If you’re not, that will show up through your delivery.


1.  Get found by using appropriate keywords that have at least a thousand monthly impressions in your video description.  Use reverse search keyword tools, there are many online that are free to use.  Keep your target market, product or industry in mind when selecting the keywords.  Keep your thumbnails optimized and attractive to get more traffic than the competitors.

2.  Keep the goals for your Youtube channel in mind.  Your Calls to Action (CTA) should send your viewers to landing pages, your website, social media sites, blog or other videos on your channel to watch. You can accomplish this with a direct request from the narrator in the video, End of Video card with contact information or in the video description you can add links to your other content.

3.  Promote your Youtube channel across all of your other channels of social media, website, blog, email, etc.  The goal here is to engage your audience.  One way is to subscribe to your viewers’ Youtube channels and be positively active in your comments there.  Also, listen to your audience feedback and respond.  This feedback will give you ideas of what videos to create in the future.  Give them what they want!

is your business googleized?


1 Facebook
2 Twitter
3 LinkedIn
4 Pinterest
5 Podcasts
6 Youtube